Hello humans — and not.
Please allow me to introduce myself.
Since 2015, I’ve been the Co-Founder, Chief Marketing Officer, and Creative Director of ITSPmagazine — a modern, innovative multi-media platform Broadcasting Ideas and Connecting Minds. It’s a global space where intellectual exchange is encouraged, and where we explore the relationship between technology, cybersecurity, and society through meaningful conversations and storytelling. From on-location event coverage to podcast interviews, thought leadership panels, webinars, and written editorials, we bring a journalistic and expert lens to the conversations shaping our future.
At the core, we explore a simple but pressing question: How are technology and cybersecurity reshaping the way we live, work, and define ourselves — both individually and collectively?
I hold a Master’s degree in Political Science, with a specialization in Sociology of Communication, from the University of Florence (Cesare Alfieri), along with a post-laurea specialization in Advertising and Communication. My professional path began in advertising in the mid-1990s and has taken me from traditional (pure analog) to contemporary branding (digital-analog hybrid), creative strategy, and content marketing consulting for individuals and companies across a wide range of industries and geographies.
With my Redefining Society and Technology podcast, the goal is to educate a large and diverse audience through conversations that invite reflection on the evolving relationship between technology, cybersecurity, and humanity. Because if there’s ever been a time to rethink what society really means in this new technological age… it’s now.
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I continue to work as a branding and marketing advisor — helping businesses and individuals clarify who they are, what they do, and how they communicate that with purpose.
On that note, I have launched ITSPmagazine Studio — A Brand & Marketing Advisory for Cybersecurity and Tech Companies
ITSPmagazine Studio is a brand and marketing advisory built specifically for cybersecurity and tech companies. We help you define your brand, shape your story, and create marketing programs and campaigns that drive real results in this industry. You get both co-founders of ITSPmagazine as your advisors—industry expertise that would typically sit on your advisory board, but on demand and with zero commitment. With 60+ years combined experience in branding, marketing, cybersecurity, journalism, creative direction, and analyst work, you get both the logical and creative perspective—plus access to our network of specialists when needed.
[ Discover ITSPmagazine Studio ]
I'm also available for Personal Branding Coaching & Consulting — If you are interested in that please DM me on my LinkedIn profile.
*I work in both English and Italian, remotely or in person — and I split my time between Los Angeles and Florence, though I’m often found Around The Globe, wherever clients, creative collaborations, and event coverage bring me.
On a more personal creative note, I write and produce Storie Sotto le Stelle, a collaborative project with my mother — now a passionate writer — where we bring short, magical children’s stories to life in both written and audio formats, in Italian and English. It’s a family journey and a reminder that creativity, when shared, connects generations.
I am Available for Podcast Appearances
I'm always excited to join conversations that matter. As a guest, I bring insights on Technology & Society, Cybersecurity & Society, Storytelling, Branding & Advertising, Content Strategy, and Podcasting — topics where human impact meets innovation, and innovation meets human impact. These discussions fuel my curiosity and help us all navigate our rapidly changing world. Interested in having me on your show?
Connect with me on LinkedIn and let's explore how we can create meaningful dialogue for your audience.
Redefining Society And Technology Podcast
A Podcast About Technology, Cybersecurity, and Society
Hosted by Marco Ciappelli
Let’s face it: the future is now. We live in a hybrid analog-digital society, and it’s time to stop ignoring the profound impact technology has on our lives.
The line between the physical and virtual worlds? It’s no longer real — just a figment of our imagination. We’re constantly juggling convenience, privacy, freedom, security, and even the future of humanity in a precarious balancing act.
There’s no better place than here, and no better time than now, to reflect on our relationship with technology — and redefine what society means in this new age.
Enjoy and Subscribe To The Redefining Society And Technology
Podcast’s YouTube Video Playlist
Find more Podcast Video on the ITSPmagazine YouTube Channel and be sure to subscribe
I have started a NEWSLETTER, on LinkedIn!
“Musing On Society & Technology”
Let's face it: the future is now. We are living in a Hybrid Analog Digital Society, and we all need to reflect on it. This is exactly what I do as I exchange some opinions with TAPE3 (*ITSPmagazine’s AI Assistant & Guide) and then I turn my thoughts into articles. I hope you enjoy reading them as much as I love musing and writing on these subjects.
Here are some of the latest…
September 8, 2025 | We Have All the Information, So Why Do We Know Less? |Introducing a New Series: Analog Minds in a Digital World: Reflections from Our Hybrid Analog-Digital Society | I was thinking about my old set of encyclopedias the other day. You know, those heavy volumes that sat on shelves like silent guardians of knowledge, waiting for someone curious enough to crack them open. When I needed to write a school report on, say, the Roman Empire, I'd pull out Volume R and start reading. But here's the thing: I never just read about Rome. I'd get distracted by Romania, stumble across something about Renaissance art, flip backward to find out more about the Reformation. By the time I found what I was originally looking for, I'd accidentally learned about three other civilizations, two art movements, and the invention of the printing press. The journey was messy, inefficient, and absolutely essential. And if I was in a library... well then just imagine the possibilities.
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August 31, 2025 | The First Smartphone Was a Transistor Radio — How a Tiny Device Rewired Youth Culture and Predicted Our Digital Future | Why the Transistor Radio Was Actually the First Smartphone (And What That Teaches Us About Digital Transformation) | I've been collecting vintage radios lately—just started, really—drawn to their analog souls in ways I'm still trying to understand. Each one I find reminds me of a small, battered transistor radio from my youth. It belonged to my father, and before that, probably my grandfather. The leather case was cracked, the antenna wobbled, and the dial drifted if you breathed on it wrong. But when I was sixteen, sprawled across my bedroom floor in that small town near Florence with homework scattered around me, this little machine was my portal to everything that mattered.
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August 18, 2025 | The Narrative Attack Paradox: When Cybersecurity Lost the Ability to Detect Its Own Deception and the Humanity We Risk When Truth Becomes Optional | Reflections from Black Hat USA 2025 on Deception, Disinformation, and the Marketing That Chose Fiction Over Facts | Sean Martin, CISSP just published his analysis of Black Hat USA 2025, documenting what he calls the cybersecurity vendor "echo chamber." Reviewing over 60 vendor announcements, Sean found identical phrases echoing repeatedly: "AI-powered," "integrated," "reduce analyst burden." The sameness forces buyers to sift through near-identical claims to find genuine differentiation. This reveals more than a marketing problem—it suggests that different technologies are being fed into the same promotional blender, possibly a generative AI one, producing standardized output regardless of what went in. When an entire industry converges on identical language to describe supposedly different technologies, meaningful technical discourse breaks down.
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August 9, 2025 | The Agentic AI Myth in Cybersecurity and the Humanity We Risk When We Stop Deciding for Ourselves Reflections from Black Hat USA 2025 on the Latest Tech Salvation Narrative | Walking the floors of Black Hat USA 2025 for what must be the 10th or 11th time as accredited media—honestly, I've stopped counting—I found myself witnessing a familiar theater. The same performance we've seen play out repeatedly in cybersecurity: the emergence of a new technological messiah promising to solve all our problems. This year's savior? Agentic AI.
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July 20, 2025 | The Hybrid Species — When Technology Becomes Human, and Humans Become Technology |We once built tools to serve us. Now we build them to complete us. If today’s machines can already mimic understanding — convincing us they comprehend more than they do — what happens when the line between biology and technology dissolves completely? When carbon and silicon, organic and artificial, don’t just co-exist, but merge? We like to think of evolution as something that happens slowly, hidden in the spiral of DNA, whispered across generations. But what if the next mutation doesn’t come from biology at all? What if it comes from what we build?
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June 29, 2025 | Robbie, From Fiction to Familiar — Robots, AI, and the Illusion of Consciousness | I recently revisited one of my oldest companions. Not a person, not a memory, but a story. Robbie, the first of Isaac Asimov’s famous robot tales. It’s strange how familiar words can feel different over time. Reading Asimov was a window into possibilities, but they remained possibilities. Today, the story feels different. I listened to it this time—the way I often experience books now—through headphones, narrated by a synthetic voice on a sleek device Asimov might have imagined, but certainly never held. And yet, it wasn’t the method of delivery that made the story resonate more deeply; it was the world we live in now.
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June 6, 2025 | What Hump? Thirty Years of Cybersecurity and the Fine Art of Pretending It’s Not a Human Problem | A Post-Infosecurity Europe Reflection on the Strange but Predictable Ways We’ve Spent Thirty Years Pretending Cybersecurity Isn’t About People. We’ve built incredible tools. We’ve formed global communities of defenders. We’ve turned “hacker” from rebel to professional job title — with a 401(k), branded hoodies, and a sponsorship deal. But we’ve also built an industry that — much like poor Igor — refuses to admit something’s wrong. The hump is right there. You can see it. Everyone can see it. And yet… we smile and say: “What hump?”
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May 22, 2025 | From Cassette Tapes and Phrasebooks to AI Real-Time Translations — Machines Can Now Speak for Us, But We’re Losing the Art of Understanding Each Other | There’s this thing I’ve dreamed about since I was a kid. No, it wasn’t flying cars. Or robot butlers (although I wouldn’t mind one to fold the laundry). It was this: having a real conversation with someone — anyone — in their own language, and actually understanding each other. And now… here we are. Google just rolled out live AI-powered translation in Google Meet, starting with Spanish. I watched the demo video, and for a moment, I felt like I was 16 again, staring at the future with wide eyes and messy hair. It worked. It was seamless. Flawless. Magical. And then — drumroll, please — it sucked! Like… really, existentially, beautifully sucked. Let me explain.
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WELCOME TO THE ENCHANTED WORLD OF STORIES UNDER THE STARS
Written between Florence and Los Angeles by Lucia & Marco Ciappelli.
Originally in Italian, available to read and listen in both Italian and English.
Join us under the stars, where mysterious storytellers reveal enchanted worlds filled with heroes, curious beings, lost lands, strange encounters, and adventures that stretch across time and imagination — and stories that unfold where the ordinary meets the extraordinary.
Some stories are light and playful, perfect for a smile and a spark of wonder. Others go deeper, written also for those who may have grown up — but never stopped imagining.
Each tale is a little universe waiting to be explored. Open your mind. The journey begins.
Now you can listen and subscribe to the Storie Sotto Le Stelle Podcast
The Stories are available in Italian and English
(Read to you by a very talented Generative AI Voice)
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